PENGARUH VIRAL MARKETING, AFFILIATE MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SOSIS KANZLER DI TIKTOK PADA GEN Z DI KOTA MADIUN

Sari, Ristiana Yulia (2025) PENGARUH VIRAL MARKETING, AFFILIATE MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SOSIS KANZLER DI TIKTOK PADA GEN Z DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Viral Marketing, Affiliate Marketing, and Brand Awareness towards Purchase Decisions for Kanzler Sausages on TikTok Among Gen-Z in Madiun City. This study aims to determine the influence of Viral Marketing, Affiliate Marketing, and Brand Awareness towards Purchase Decisions for Kanzler Sausages on TikTok Among Gen Z in Madiun City. This study employed a quantitative approach, while the analytical tool used was SPSS version 16. Purposive sampling was used for the study. The sample size was 385 respondents. The statistical test results indicate: (1) Viral Marketing has a positive and significant effect towards purchase decisions for Kanzler Sausages on TikTok among Gen Z in Madiun City; (2) Affiliate marketing has a positive and significant influence towards purchasing decisions for Kanzler sausages on TikTok among Gen-Z in Madiun City; (3) Brand awareness has a positive and significant influence towards purchasing decisions for Kanzler sausages on TikTok among Gen-Z in Madiun City. Keywords: Viral Marketing, Affiliate Marketing, Brand Awareness, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Viral Marketing, Affiliate Marketing, Brand Awareness, Purchasing Decisions.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SARI YULIA RISTIANA
Date Deposited: 14 Oct 2025 07:38
Last Modified: 14 Oct 2025 07:38
URI: http://eprint.unipma.ac.id/id/eprint/5478

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