PRASETIYA, ANANDA MEGA (2025) PENGARUH DAYA TARIK WISATA DAN MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Taman OLBA Ngawi). S1 thesis, Universitas PGRI Madiun.
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Abstract
The aim of this study was to determine the influence of tourist attractions and Instagram social media on visiting decisions, with Visiting Intention as an Intervening Variable (A Case Study at OLBA Park, Ngawi). This quantitative study involved 384 respondents. The sampling technique used purposive sampling and accidental sampling. Data analysis used SPPS software version 25 as a testing tool. The results of this study are: (1) Tourist Attractions (X1) have a positive and significant effect towards Visiting Intention (Z). (2) Instagram social media (X2) has a positive and significant effect towards Visiting Intention (Z). (3) Tourist Attractions (X1) have a positive and significant effect towards Visiting Decision (Y). (4) Instagram social media (X2) has a positive and significant effect towards Visiting Decision (Y). (5) Visiting interest (Z) has a positive and significant effect towards the decision to visit (Y). (6) Tourist attractions (X1) do not have a positive and significant effect towards the decision to visit (Y) through visiting interest (Z). (7) Instagram social media (X2) does not have a positive and significant effect towards the decision to visit (Y) through visiting interest (Z).
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Tourist Attractions, Instagram Social Media, Visiting Interest, Visiting Decisions. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | PRASETIYA MEGA ANANDA |
| Date Deposited: | 14 Oct 2025 03:35 |
| Last Modified: | 14 Oct 2025 03:35 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5434 |
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