PENGARUH LIFESTYLE, HARGA, KUALITAS PRODUK, DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PADA TAS FLICKA BAGS (Studi Kasus Pada Konsumen Kota Madiun)

Rahmawati, Nelly Agustina (2025) PENGARUH LIFESTYLE, HARGA, KUALITAS PRODUK, DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PADA TAS FLICKA BAGS (Studi Kasus Pada Konsumen Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Lifestyle, Price, Product Quality, and E-Promotion towards Purchase Decisions for Flicka Bags (A Case Study of Consumers in Madiun City). This study aims to analyze the influence of lifestyle, price, product quality, and e-promotion towards purchase decisions for Flicka Bags among consumers in Madiun City. Flicka Bags is a local brand with modern designs and competitive prices, but still faces challenges in building brand awareness. This study used a quantitative approach through a questionnaire survey of 384 respondents. Data were analyzed using multiple linear regression using SPSS version 25. The results show that all four independent variables have a positive and significant influence towards purchase decisions. This suggests that a suitable lifestyle, affordable prices, adequate quality, and attractive digital promotions can encourage consumers to purchase. Flicka Bags is recommended to optimize these factors to increase competitiveness and consumer loyalty. Keywords: Lifestyle, Price, Product Quality, E-Promotion, Purchase Decisions, Flicka Bags.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Keywords: Lifestyle, Price, Product Quality, E-Promotion, Purchase Decisions, Flicka Bags.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RAHMAWATI AGUSTINA NELLY
Date Deposited: 14 Oct 2025 06:24
Last Modified: 14 Oct 2025 06:24
URI: http://eprint.unipma.ac.id/id/eprint/5408

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