PENGARUH KUALITAS PELAYANAN, FASILITAS, LOKASI DAN E-WOM TERHADAP KEPUTUSAN MENGGUNAKAN JASA PADA HAIRLAND BARBERSHOP KECAMATAN TAKERAN KABUPATEN MAGETAN

ARIOYO, ASIS FATIH FITRAH (2025) PENGARUH KUALITAS PELAYANAN, FASILITAS, LOKASI DAN E-WOM TERHADAP KEPUTUSAN MENGGUNAKAN JASA PADA HAIRLAND BARBERSHOP KECAMATAN TAKERAN KABUPATEN MAGETAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to empirically prove the influence of service quality, facilities, location and E-WOM on purchasing decisions at Hairland Barbershop in Takeran District, Magetan Regency. The background of this study is based on the proliferation of barbershops in Takeran in recent years. This study uses primary data sources which are the results of respondents' answers through questionnaire items. The population in this study are consumers who have purchased services at Hairland Barbershop in Takeran District, Magetan Regency using a non-probability sampling method with a purposive sampling technique with a sample size of 386. The method used in this study is quantitative. Data analysis was carried out using multiple linear regression through the SPSS version 25 program. The results of the study indicate that service quality, facilities, location and E-WOM partially, each independent variable shows a positive and significant influence on purchasing decisions. This indicates that the better the quality of service provided, the better the facilities provided, the strategic location and the good use of E-WOM. These findings provide important implications for Hairland Barbershop to continue to maintain and improve the quality of service, facilities, location and E-WOM which are utilized to increase the decision to purchase Hairland Barbershop services.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Service quality, Facilities, Location, E-WOM, Purchasing Decisions
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HG Finance A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FITRAH FATIH ASIS
Date Deposited:	14 Oct 2025 06:35
Last Modified:	14 Oct 2025 06:35
URI:	http://eprint.unipma.ac.id/id/eprint/5354

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