Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Parfume Refill Dilla Parfume di Magetan

Puspitasari, Lucky (2025) Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Parfume Refill Dilla Parfume di Magetan. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to provide empirical evidence regarding the effect of price, product quality, service quality and promotion towards purchase decisions for Dilla Parfume Refill in Magetan. This research was descriptive with a quantitative approach. The sample size for this was 384 respondents. The sampling method used purposive sampling. Data collection in this study used a questionnaire. The data analysis technique used SPSS 25 software. The results of this study are: 1) Price has a significant positive influence towards purchase decisions for Dilla Parfume Refill. 2) Product quality has a significant positive influence towards purchase decisions for Dilla Parfume Refill. 3) Service quality has a significant positive influence towards purchase decisions for Dilla Parfume Refill. 4) Promotion has a significant positive influence towards purchase decisions for Dilla Parfume Refill.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price, Product Quality, Service Quality, Promotion and Purchasing Decisions
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: LUCKY PUSPITASARI
Date Deposited: 16 Oct 2025 03:48
Last Modified: 16 Oct 2025 03:48
URI: http://eprint.unipma.ac.id/id/eprint/5344

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