PENGARUH HARGA, KUALITAS PRODUK, PROMOSI DAN VARIAN RASA TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI MAKARONIMU DI MADIUN

Selfa Dwi, Santoso (2025) PENGARUH HARGA, KUALITAS PRODUK, PROMOSI DAN VARIAN RASA TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI MAKARONIMU DI MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Price, Product Quality, Promotion, and Flavor Variations towards Purchasing Decisions at Makaronimu Outlets in Madiun. This study aims to analyze the influence of price, product quality, promotion, and flavor variations towards purchasing decisions at Makaronimu Outlets in Madiun. The background of this research is based on the increasingly fierce competition in the snack food business in the modern era, which requires businesses to understand the factors that influence consumer behavior in order to compete optimally. The results show that price, product quality, promotion, and flavor variations, both partially and simultaneously, have a significant influence towards purchasing decisions. The most dominant factor influencing purchasing decisions is product quality. These findings provide important implications for Makaronimu Outlet management to develop more appropriate marketing strategies, particularly in improving product quality and flavor innovation to maintain customer loyalty and expand the market. Keywords: Price, Product Quality, Promotion, Purchasing Decision, Macaroni, Marketing, Flavor Variations.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price, Product Quality, Promotion, Purchasing Decision, Macaroni, Marketing, Flavor Variations
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SANTOSO DWI SELFA
Date Deposited:	14 Oct 2025 06:09
Last Modified:	14 Oct 2025 06:09
URI:	http://eprint.unipma.ac.id/id/eprint/5305

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