ANALISIS PENGARUH ATHLETE ENDORSEMENT DI MEDIA SOSIAL, DESAIN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU VOLI MIZUNO DI KOTA MADIUN

Yulianto, Wahyu Danang (2025) ANALISIS PENGARUH ATHLETE ENDORSEMENT DI MEDIA SOSIAL, DESAIN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU VOLI MIZUNO DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The purchasing decision is a process consumers go through before finally deciding to purchase a product. The aim of this study is to demonstrate the influence of athlete endorsements on social media, product design, product quality, and price towards purchase decisions for Mizuno volleyball shoes. The sampling technique used in this study was a non-probability sampling method with a purposive sampling approach. The sample population of Madiun City, 385 respondents, was selected based on the criteria of having purchased Mizuno volleyball shoes at least once. This study employed a quantitative approach. Data collection used a questionnaire, and data analysis was conducted using SPSS version 16. The results of this study indicate that athlete endorsements, product design, product quality, and price have a positive and significant influence towards purchase decisions for Mizuno volleyball shoes. Keywords: Athlete Endorsement, Product Design, Price, Purchase Decision, Product Quality.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Athlete Endorsement, Product Design, Price, Purchase Decision, Product Quality.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: YULIANTO DANANG WAHYU
Date Deposited: 14 Oct 2025 07:19
Last Modified: 14 Oct 2025 07:19
URI: http://eprint.unipma.ac.id/id/eprint/5303

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