PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI ONLINE TERHADAP MINAT BELI KEMBALI (Studi Kasus pada Konsumen SPD Jaya Sangkar Kabupaten Magetan)

Anggoro, Ramadhan Dwi (2025) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI ONLINE TERHADAP MINAT BELI KEMBALI (Studi Kasus pada Konsumen SPD Jaya Sangkar Kabupaten Magetan). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of product quality, price, and online promotion on consumers’ repurchase intention at SPD Jaya Sangkar, a home industry producing bird cages located in Magetan Regency. The independent variables in this research are product quality (X1), price (X2), and online promotion (X3), while the dependent variable is repurchase intention (Y). This research employs a quantitative approach with a survey method through questionnaire distribution. The data analysis technique used is multiple linear regression with the assistance of SPSS. The results show that product quality, price, and online promotion have a positive and significant effect on repurchase intention. SPD Jaya Sangkar is recommended to maintain and improve its product quality, as well as to develop effective promotion strategies and pricing policies to enhance consumer repurchase intention amid intense market competition. Keywords: Product Quality, Price, Online Promotion, Repurchase Intention, SPD Jaya Sangkar

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Product Quality, Price, Online Promotion, Repurchase Intention, SPD Jaya Sangkar Kata Kunci: Kualitas Produk, Harga, Promosi Online, Minat Beli Kembali, SPD Jaya Sangkar
Subjects:	A Social Sciences > HF Commerce A Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANGGORO DWI RAMADHAN
Date Deposited:	16 Oct 2025 03:21
Last Modified:	16 Oct 2025 03:21
URI:	http://eprint.unipma.ac.id/id/eprint/5292

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