ARDIANTARA, WENDY TRI CAKTI (2025) PENGARUH INFLUENCER, BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PEMBELIAN PRODUK RUCAS PADA APLIKASI TIKTOK (STUDI KASUS KONSUMEN RUCAS DI MADIUN). S1 thesis, Universitas PGRI Madiun.
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Abstract
The purpose of this study is to empirically prove the influence of Influencers, Brand Image and Price on satisfaction of purchasing Rucas products in Madiun through the TikTok application, with a case study on consumers in Madiun. The phenomenon of the increasing popularity of the local brand Rucas which relies on digital marketing based on social media, especially TikTok, is the background of the study. This study is a quantitative study with a sample size of 388 respondents. The sampling technique used the purposive sampling method by distributing questionnaires via Google Form. Data analysis was carried out using the latest version 31 of the SPSS application. The results of the study show that: (1) Influencers have a positive and significant effect on satisfaction of purchase; (2) Brand Image has a positive and significant effect on satisfaction of purchase; (3) Price has a positive and significant effect on satisfaction of purchase.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Influencer; Brand Image; Price; Satisfaction of purchase |
| Subjects: | A Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CAKTI TRI WENDY |
| Date Deposited: | 13 Oct 2025 05:25 |
| Last Modified: | 13 Oct 2025 05:25 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5284 |
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