PENGARUH FEAR OF MISSING OUT (FOMO), BRAND TRUST, FLASH SALE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PARFUM EVANGELINE PADA MARKETPLACE SHOPEE (Studi Kasus Kota Madiun)

ENJELITA, PUTERI (2025) PENGARUH FEAR OF MISSING OUT (FOMO), BRAND TRUST, FLASH SALE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PARFUM EVANGELINE PADA MARKETPLACE SHOPEE (Studi Kasus Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to provide empirical evidence regarding the influence of Fear of Missing Out (FoMO), Brand Trust, Flash Sale, and Price on the Purchase Decision of Evangeline perfume on the Shopee marketplace (a case study in Madiun City). The research uses primary data sources obtained from respondents’ answers through questionnaire items. The population in this study consists of Evangeline perfume consumers who purchased through the Shopee marketplace in Madiun City. The sampling method applied was non-probability sampling with purposive sampling, and the total sample used was 384 users. This research employed a quantitative approach with the assistance of SPSS version 23.0. The findings of this study indicate that FoMO, brand trust, flash sale, and price have a positive and significant effect on purchase decisions, with brand trust showing a positive and significant influence on purchase decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: FoMO, Brand Trust, Flash Sale, Price, Purchase Decision
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: PUTERI ENJELITA PUTERI
Date Deposited: 13 Oct 2025 03:45
Last Modified: 13 Oct 2025 03:45
URI: http://eprint.unipma.ac.id/id/eprint/5278

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