Isbat, Isyaroh Nafi (2025) Pengaruh Daya Tarik Wisata dan Harga Tiket Terhadap Keputusan Berkunjung Dengan Rebranding Sebagai Variabel Moderasi (Studi Empiris Pada Tamris Park Magetan). S1 thesis, Universitas PGRI Madiun.
![[img]](https://eprint.unipma.ac.id/style/images/fileicons/text.png) |
Text
Halaman Depan.pdf Download (629kB) |
|
Text
Abstraks.pdf Download (181kB) |
|
Text
BAB I.pdf Download (573kB) |
|
Text
BAB II.pdf Download (621kB) |
|
Text
BAB III.pdf Restricted to Repository staff only Download (396kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (465kB) | Request a copy |
|
Text
BAB V.pdf Download (232kB) |
|
Text
Daftar Pustaka.pdf Download (227kB) |
|
Text
Lampiran.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
Abstract
The tourism industry currently significantly influences a country's economic growth. Tourism itself encompasses all community activities related to tourists. Magetan Regency, East Java, previously known for natural attractions such as Telaga Sarangan and Mojosemi Forest Park, is now opening up to modern recreational destinations with a thematic approach. One such destination is Tamris Park, an integrated tourist park which officially opened in December 2024. Tamris Park offers a family tourism approach that combines recreation, education, and visual aesthetics in one area. This study used primary data, namely questionnaires distributed to respondents. The sample size was 384 respondents. SPSS Version 21 was used in this study. The results show that tourist attractions significantly influenced tourists' decision to visit Tamris Park, Magetan. Price also proved to have a significant influence towards tourists' decision to visit. The rebranding of Tamris Park had a positive impact towards the decision to visit. However, the results of the moderation regression test indicate that rebranding is unable to moderate the relationship between attractiveness and price towards the decision to visit. Rebranding does not moderate the influence of price towards tourists' decision to visit Tamris Park, Magetan.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Visiting Decision, Tourist Attraction, Ticket Price, Rebranding |
| Subjects: | A Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ISBAT NAFI ISYAROH |
| Date Deposited: | 15 Oct 2025 03:39 |
| Last Modified: | 15 Oct 2025 03:39 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5263 |
Actions (login required)
 |
View Item |
