PENINGKATAN KEBERLANJUTAN BISNIS SERTA KINERJA AMDK MELALUI ANALISIS FAKTOR DAN PENGEMBANGAN STRATEGI

Achmad, Amin Yazid (2025) PENINGKATAN KEBERLANJUTAN BISNIS SERTA KINERJA AMDK MELALUI ANALISIS FAKTOR DAN PENGEMBANGAN STRATEGI. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the factors that influence business sustainability and business performance in the bottled drinking water industry, as well as to formulate appropriate business strategies to maintain and expand market share. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) to identify the influence of variables such as business strategy, which has a significant influence on business sustainability with a P-Values of 0.014. The business ethics variable has a significant influence on business performance with a p-value of 0.000. The government regulation variable has a significant influence on business sustainability and business performance with P-Values of 0.000 and 0.014, respectively. There is also a finding that the indicators that build the business sustainability variable have a significant influence on business performance with a p-value of 0.000. Business strategies are further developed through the SOAR (Strengths, Opportunities, Aspirations, Results) approach and the QSPM (Quantitative Strategic Planning Matrix) method to determine the most effective strategic priorities. This study produced strategic recommendations using detailed and structured financial data as a basis for quick and accurate operational decision-making, fostering an organizational culture based on integrity and recognition of employee contributions, using tax compliance and fair labor practices as added value in business promotion and branding, and increasing investment in technology and automation to enhance product quality and improve efficiency. Keyword: bottled water, Business Sustainability, Business Performance, SEM, SOAR, QSPM

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Bottled water, Business Sustainability, Business Performance, SEM, SOAR, QSPM
Subjects:	T Technology > TS Manufactures
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	ACHMAD YAZID AMIN
Date Deposited:	15 Aug 2025 06:30
Last Modified:	15 Aug 2025 06:30
URI:	http://eprint.unipma.ac.id/id/eprint/4182

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