Widyastuti, Ariyanti (2025) PRINSIP KERJASAMA DALAM TUTURAN PENJUAL DAN PEMBELI DI PASAR KEDUNGGALAR KECAMATAN KEDUNGGALAR KABUPATEN NGAWI (KAJIAN PRAGMATIK). S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to describe and explain the forms of adherence to and violations of maxims found in the utterances of sellers and buyers at Kedunggalar Market, Kedunggalar Sub-district, Ngawi Regency, using a pragmatic approach focusing on Grice's theory of the cooperative principle. The research is a field study employing a qualitative approach, resulting in data in the form of direct conversational utterances. Data collection techniques included observation and participatory listening in direct buying and selling interactions at Kedunggalar Market. Data analysis techniques included data reduction, data presentation, and drawing conclusions. The results of the study show that in the utterances between sellers and buyers at Kedunggalar Market, there were: 43 instances of adherence to the maxim of quantity, 16 to the maxim of quality, 6 to the maxim of relevance, and 2 to the maxim of manner. In addition, violations were also found: 6 violations of the maxim of quantity, 2 of the maxim of quality, 10 of the maxim of relevance, and 5 of the maxim of manner. These violations were often used as communication strategies by sellers to build good relationships with buyers. As such, the most frequent violations occurred in the maxims of quantity and relevance. Keywords: Cooperative Principle, Maxims, Seller and Buyer Utterances at the Market.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Cooperative Principle, Maxims, Seller and Buyer Utterances at the Market. |
| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > PN Literature (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa dan Sastra Indonesia |
| Depositing User: | ARIYANTI WIDYASTUTI ARIYANTI |
| Date Deposited: | 14 Aug 2025 08:11 |
| Last Modified: | 14 Aug 2025 08:11 |
| URI: | http://eprint.unipma.ac.id/id/eprint/3995 |
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