Ningrum, Dina Libria (2025) PENGARUH DISKON TANGGAL KEMBAR PADA E-COMMERCE SHOPEE TERHADAP MINAT BELI MAHASISWA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS PGRI MADIUN. S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to determine the twin date discount on Shopee e-commerce on the buying interest of students of the Faculty of Teacher Training and Education (FKIP), PGRI Madiun University. Interest in online shopping among students is increasing, especially when Shopee holds a massive promotion on twin dates. The discounts offered are able to encourage consumptive behavior and foster interest in making impulse purchases. This study uses a descriptive quantitative approach with a population of 473 FKIP students of class 2021, PGRI Madiun University who actively use shopee e-commerce. The sample was taken by proportional random sampling with a total of 93 respondents. The data collection technique was carried out through a questionnaire using a Likert scale. The data were analyzed using validity, reliability, classical assumption tests, and simple linear regression. The results showed that the twin date discount had a positive and significant effect on student buying interest with a significance value of 0.000 <0.05. From this study, the researcher concluded that the twin date discount on shopee e-commerce was able to increase buying interest by creating purchasing urgency in students.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Double date discount, interest in buying |
| Subjects: | A Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi |
| Depositing User: | NINGRUM LIBRIA DINA |
| Date Deposited: | 07 Aug 2025 03:53 |
| Last Modified: | 07 Aug 2025 03:53 |
| URI: | http://eprint.unipma.ac.id/id/eprint/3913 |
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