PENGARUH CITY BRANDING, E-WOM, DAYA TARIK, DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA MADIUN

Pratama, Ryan Surya (2025) PENGARUH CITY BRANDING, E-WOM, DAYA TARIK, DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

Ryan Surya Pratama. 2025. The Influence of City Branding, E-WOM, Attraction, and Accessibility on the Decision to Visit Madiun City. Thesis Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I) Advisor (II) The purpose of this study was to determine the influence of City Branding, e-WOM, attraction and the influence of accessibility on the decision to visit tourist attractions in Madiun City. The research method used in this study is quantitative using a sample of 385 respondents, using the help of SPSS25 software. The results of the study indicate that partially the city branding variable (X1) has a positive and significant influence on the decision to visit Madiun City, so the first hypothesis is accepted. Partially the e-wom variable (X2) has a positive and significant influence on the decision to visit Madiun City, so the second hypothesis is accepted. Partially, the variable of attractiveness (X3) has a positive and significant influence on the decision to visit Madiun City, so the third hypothesis is accepted. Partially, the variable of accessibility (X4) has a positive and significant influence on the decision to visit Madiun City, so the fourth hypothesis is accepted. Keywords: City Branding, e-WOM, Attractiveness, Accessibility, Visiting Decision

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	City Branding, e-WOM, Attractiveness, Accessibility, Visiting Decision, City Branding, e-WOM, Daya Tarik , Aksesibilitas, Keputusan Berkunjung
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HA Statistics A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management A Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management A Social Sciences > HE Transportation and Communications A Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRATAMA SURYA RYAN
Date Deposited:	28 Jul 2025 05:37
Last Modified:	28 Jul 2025 05:37
URI:	http://eprint.unipma.ac.id/id/eprint/3151

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