PENGARUH FEAR OF MISSING OUT (FOMO), INFLUENCER CREDIBILITY, DAN HEDONIC MOTIVATION TERHADAP PEMBELIAN IMPULSIF MINUMAN MATCHA PADA GENERASI Z PENGGUNA TIKTOK (Studi pada Konsumen Kafe di Kota Madiun)

Safitri, Maya Amanda Eka (2026) PENGARUH FEAR OF MISSING OUT (FOMO), INFLUENCER CREDIBILITY, DAN HEDONIC MOTIVATION TERHADAP PEMBELIAN IMPULSIF MINUMAN MATCHA PADA GENERASI Z PENGGUNA TIKTOK (Studi pada Konsumen Kafe di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to empirically examine the effect of FoMO, Influencer Credibility, and Hedonic Motivation on impulsive buying of matcha beverages among Generation Z TikTok users in Madiun City. It uses primary data from respondents' answers to Likert-scale questionnaire items. The population consists of Generation Z TikTok users aged 18–24 in Madiun City, selected using non-probability sampling with a purposive sampling technique, with a sample size of 150 respondents. This study applies a quantitative approach using multiple linear regression analysis, preceded by validity, reliability, and classical assumption tests. The results show that FoMO, Influencer Credibility, and Hedonic Motivation each have a positive and significant effect on impulsive buying of matcha beverages, and simultaneously these three variables also have a positive and significant effect on impulsive buying of matcha beverages among Generation Z TikTok users. Keywords: Fear of Missing Out (FoMO), Influencer Credibility, Hedonic Motivation, Impulsive Buying

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Fear of Missing Out (FoMO); Influencer Credibility; Hedonic Motivation; Impulsive Buying
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HF Commerce
A Social Sciences > HM Sociology
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: EKA AMANDA MAYA
Date Deposited: 21 Oct 2026 07:08
Last Modified: 21 Oct 2026 07:08
URI: http://eprint.unipma.ac.id/id/eprint/10527

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