PENGARUH BRAND IMAGE, BRAND TRUST, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN ULANG JASA PADA EKSPEDISI KANTOR POS INDONESIA DI KECAMATAN JOGOROGO

BUDIYANI, ELLENA AGESTY (2024) PENGARUH BRAND IMAGE, BRAND TRUST, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN ULANG JASA PADA EKSPEDISI KANTOR POS INDONESIA DI KECAMATAN JOGOROGO. S1 thesis, Universitas PGRI Madiun.

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Abstract

This research aims to: (1) determine the influence of Brand Image on the decision to reuse Indonesian Post Office expedition services in Jogorogo District (2) determine the influence of Brand Trust on the decision to reuse Indonesian Post Office expedition services in Jogorogo District (3) determine the influence of Service Quality on the decision to reuse the Indonesian Post Office expedition service in Jogorogo District (4) determine the influence of Brand Image, Brand Trust and Service Quality on the decision to reuse the Indonesian Post Office expedition service in Jogorogo District. This research is included in quantitative research with a type of comparative causal research. The sampling technique used was accidental sampling with a sample size of 90 respondents. In this research, data collection techniques used questionnaires and documentation. The questionnaire used to obtain data consisted of 35 questions covering 3 independent variables and 1 dependent variable which had been tested for validity and reliability. The data analysis used is normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, f test, and coefficient of determination. The results of this research show that (1) the brand image variable (X1) partially has a significant effect on reuse decisions (Y). The calculated t value is 1.993 and the significance level is less than 5%, namely 0.049 (2) the brand trust variable (X2) is partially has a significant effect on the reuse decision (Y), the calculated t value is 2.865 and the level of significance is less than 5%, namely 0.005 (3) the service quality variable (X3) partially has a significant effect on the reuse decision (Y) the calculated t value is 8.257 and the level The significance is less than 5%, namely 0.000 (4). The variables brand image (X1), brand trust (X2) and service quality (X3) simultaneously have a significant effect on reuse decisions (Y). The influence of brand image, brand trust and service quality on the decision to reuse services in Indonesian post office expeditions is 81.1%. It can be concluded that the brand image, brand trust and service quality variables influence the decision to reuse Indonesian post office expedition services.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Brand Image; Brand Trust; and Service Quality
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User:	BUDIYANI AGESTY ELLENA
Date Deposited:	09 Aug 2024 08:41
Last Modified:	09 Aug 2024 08:41
URI:	http://eprint.unipma.ac.id/id/eprint/839

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