PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PRODUCT BUNDLING, DAN DESAIN KEMASAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PRODUK MIE GACOAN DI KOTA MADIUN)

Arsety, Diskia Vika (2025) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PRODUCT BUNDLING, DAN DESAIN KEMASAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PRODUK MIE GACOAN DI KOTA MADIUN). S1 thesis, Universitas PGRI Madiun.

[img] Text
Halaman Depan.pdf
Download (863kB)
[img] Text
Abstrak.pdf
Download (324kB)
[img] Text
Bab I.pdf
Download (670kB)
[img] Text
Bab II.pdf
Download (570kB)
[img] Text
Bab III.pdf
Restricted to Repository staff only
Download (405kB)
[img] Text
Bab IV.pdf
Restricted to Repository staff only
Download (639kB)
[img] Text
Bab V.pdf
Download (113kB)
[img] Text
Daftar Pustaka.pdf
Download (335kB)
[img] Text
Lampiran.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

This study aims to determine the effect of product quality, service quality, product bundling, and packaging design on customer loyalty at the Mie Gacoan Object in Madiun City partially. This type of research is quantitative. The number of samples used is 385 respondents. The sampling technique is purposive sampling. Data analysis in this study is multiple linear regression analysis processed using the SPSS application. The results of the study indicate that partially the variables of product quality, service quality, product bundling, and packaging design have a positive and significant influence on customer loyalty at the Mie Gacoan Object in Madiun City.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Product Quality, Service Quality, Product Bundling, Packaging Design, Customer Loyalty, Kualitas Produk, Kualitas Pelayanan, Product Bundling, Desain Kemasan, Loyalitas Pelanggan
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ARSETY VIKA DISKIA
Date Deposited: 30 Apr 2025 04:30
Last Modified: 30 Apr 2025 04:30
URI: http://eprint.unipma.ac.id/id/eprint/3062

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.