PENGARUH HARGA, PROMOSI SOSIAL MEDIA, WORD OF MOUTH, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA WEDDING ORGANIZER (STUDI KASUS GRIYA RIAS SRIWEDARI WEDDING ORGANIZER DI KABUPATEN MADIUN)

Oktavia, Shely Diyah Ayu (2024) PENGARUH HARGA, PROMOSI SOSIAL MEDIA, WORD OF MOUTH, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA WEDDING ORGANIZER (STUDI KASUS GRIYA RIAS SRIWEDARI WEDDING ORGANIZER DI KABUPATEN MADIUN). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Prices, Social Media Promotion, Word of Mouth, Brand Image, and Service Quality on the Decision to Use Wedding Organizer Services (Case Study Of Griya Rias Sriwedari Wedding Organizer In Madiun Regency). This study aimed to find out whether there was a price influence, social media promotion, word of mouth, brand image, and service quality towards the decision to use wedding organizer services (Case Study of Griya Rias Sriwedari Wedding Organizer in Madiun Regency). This research was conducted at Griya Rias Sriwerdari Wedding Organizer in Madiun Regency. This research sample was 100 respondents. This research used a quantitative approach. Data collection techniques through questionnaires distributed through Googleform to Griya Rias Sriwedari Wedding Organizer consumers in Madiun Regency. The data analysis technique used was multiple regression analysis with SPSS version 25. The results of this study indicate that Word of Mouth has a positive and significant effect towards use decisions, social media promotion has a positive and significant effect towards use decisions, brand image has a positive effect and has a positive and significant effect to the decision of use, and the quality of service has a positive and significant effect towards the decisions of use, while the price variable does not affect the use of the use decision. Keywords: Prices, Social Media Promotion, Word of Mouth, Brand Image, Service Quality.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Prices, Social Media Promotion, Word of Mouth, Brand Image, Service Quality
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AYU DIYAH SHELY
Date Deposited:	09 Oct 2024 02:49
Last Modified:	09 Oct 2024 02:49
URI:	http://eprint.unipma.ac.id/id/eprint/2352

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