ENVIRONMENTAL CONCERN MEMEDIASI GREEN MARKETING DAN SERVICE QUALITY TERHADAP KEPUASAN PENGUNJUNG PADA MUSEUM RUMAH ATSIRI INDONESIA TAWANGMANGU

Ningtyas, Andria Megasari (2024) ENVIRONMENTAL CONCERN MEMEDIASI GREEN MARKETING DAN SERVICE QUALITY TERHADAP KEPUASAN PENGUNJUNG PADA MUSEUM RUMAH ATSIRI INDONESIA TAWANGMANGU. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the effect of green marketing and service quality towards visitor satisfaction at Museum Rumah Atsiri Indonesia, Tawangmangu with environmental concern mediation. This study used quantitative methods and descriptive analysis techniques with survey methods. The number of samples obtained was 384. The sampling method used was non-probability sampling with purposive sampling method. The research data was analyzed using SPSS version 25. The results of the study indicate: Green Marketing (X1), Service Quality (X2) and Environmental Concern (Z) have a significant effect towards Visitor Satisfaction (Y) on visitors of Museum Rumah Atsiri Indonesia, Tawangmangu. Green Marketing (X1) and Service Quality (X2) have a positive and significant effect towards Environmental Concern (Z). Green Marketing (X1) and Service Quality (X2) have a positive and significant effect towards Visitor Satisfaction (Y) through Environmental Concern (Z) as a mediator on visitors of Museum Rumah Atsiri Indonesia, Tawangmangu.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Green Marketing, Service Quality, Environmental Concern, Visitor Satisfaction.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > L Education (General) Q Science > QH Natural history S Agriculture > SD Forestry
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NINGTYAS MEGASARI ANDRIA
Date Deposited:	08 Oct 2024 04:58
Last Modified:	08 Oct 2024 04:58
URI:	http://eprint.unipma.ac.id/id/eprint/2321

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