PENGARUH PRICE DISCOUNT, ONLINE CUSTOMER RATING, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN IMPULSE BUYING MAKANAN PADA SHOPEEFOOD (Studi Kasus pada Masyarakat di Kota Madiun).

Nugroho, Feri Sapto (2024) PENGARUH PRICE DISCOUNT, ONLINE CUSTOMER RATING, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN IMPULSE BUYING MAKANAN PADA SHOPEEFOOD (Studi Kasus pada Masyarakat di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to determine the influence of price discount, online customer rating, and service quality towards impulse buying decisions for food on Shopeefood (case study on the community in Madiun City). This study was conducted on the people of Madiun City who had bought food on the Shopeefood application with a sample of 384 respondents. The research method used was a quantitative approach using purposive sampling analysis using SPSS software version 25. The results of this study are: price discount has a positive and significant influence towards impulse buying decisions for food on Shopeefood in Madiun City. Online customer rating has a positive and significant influence towards impulse buying decisions for food on Shopeefood in Madiun City. Service quality has a positive and significant influence towards impulse buying decisions for food on Shopeefood in Madiun City. Simultaneously, there is a positive and significant influence of price discount, online customer rating, and service quality towards impulse buying decisions for food on Shopeefood in Madiun City.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price Discount, Online Customer Rating, Service Quality, Impulse Buying.
Subjects: A Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NUGROHO SAPTO FERI
Date Deposited: 07 Oct 2024 03:25
Last Modified: 07 Oct 2024 03:25
URI: http://eprint.unipma.ac.id/id/eprint/2259

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