Zahra, Amalia Az and UNSPECIFIED (2024) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), CONTENT MARKETING DAN STORE ATMOSPHERE DI RESTORAN MAGIA SPACE AND WHATEVER KOTA MADIUN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Konsumen Di Restoran Magia Space and Whatever). S1 thesis, Universitas PGRI Madiun.
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Abstract
The research objectives were to find out whether there was an effect of electronic word of mouth (E-WOM), content marketing and store atmosphere towards customer satisfaction. This research was conducted at the Magia Space and Whatever restaurant, Madiun City. The research sample was 385 respondents. The research method used was a survey with a quantitative descriptive approach. Data collection techniques in this study through the distribution of questionnaires with the help of a Likert scale. Data analysis was carried out using the help of Smartpls software version 4.1.0.6 The results of this study prove: Electronic Word of Mouth have a positive and significant effect towards customer satisfaction in Magia Space and Whatever restaurant, Content Marketing has a positive and significant effect towards customer satisfaction in Magia Space and Whatever restaurant, Store Atmosphere has a positive and significant effect towards customer satisfaction in Magia Space and Whatever Restaurant.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Electronic Word of Mouth (E-WOM), Content Marketing, Store Atmosphere, Kepuasan Pelanggan, Restoran Magia Space and Whatever |
| Subjects: | A Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | AMALIA AZ ZAHRA |
| Date Deposited: | 04 Oct 2024 02:21 |
| Last Modified: | 04 Oct 2024 02:21 |
| URI: | http://eprint.unipma.ac.id/id/eprint/2040 |
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